Louise Alfredson: Founder

Louise grew up in Upstate New York and found her way to the South, pursuing grad school and making Raleigh her home. She made a name for herself through her passion and panache in the culinary arts. As a preschool teacher, Louise brought warmth and the joy of discovery to her students.

Her entrepreneurial spirit led her to the next chapter of her life - Keep Calm and Carolina On. An "aha" moment sparked the brand's start. The inspiration derived from her two sons, both Carolina grads, and her own drive to overcome major changes in her life. The strength from the simple words "Keep Calm and Carolina On" played a vital role in her climb to success and now, the best is yet to come